Visual Design:
The following project is a conceptual brand, Wow Math, in the EdTech space. Wow Math’s target audience are K-12 educators, families, and students looking for an easy, fun, and engaging learning experience.
Wow Math was designed to be big, bright, and bold. WM has easy navigation, fun characters, and interactive activities to learn foundational math concepts, such as numerals versus a number of objects.
Rachel created this prototype and branding from tart to finish including WM logo, design guide, and conceptual design prototype.
Educational Branding
Categories
Graphic Design, UI/UX, Branding
Authoring Tools/Software
Adobe Creative Suite
Role
Graphic Designer, Project Management, and Developer
Client
Wow Math
WM Design Elements
WM's home page consists of options to select whether you are a student, parent, or educator. Each option would take you to a different version of our site. These mockups represent the choice of student as a student may navigate through WM UX and select e-learning topics
The chosen topic follows California State Standards for Kindergarten, focusing on a standard within Counting to 100. The following pages represent how a client might learn the difference between a number versus a numeral, a commonly misrepresented topic when educators are teaching math to a client at an early age.